Tom’s of Maine new Botanically Bright whitening toothpaste, a sodium lauryl sulfate (SLS)-free and fluoride-free toothpaste, has hit stores nationwide. “Our consumers have been asking us for a SLS and fluoride-free whitening toothpaste where they don’t have to compromise on taste or foaming action, which we heard they experience in some SLS-free toothpastes,” said Matt Smith, senior brand manager, oral care at Tom’s of Maine. “Our innovation team created Bo...